Ad Nausea: A Universal Reach
So, recently I came across this commercial for Universal Studios in Orlando, Florida:
Basically, the message that Universal Studios seems to be touting here is: “Walt Disney World is for babies! Come to Universal Studios, where things are more grown-up!”
Here’s my initial reaction to that statement:
“More grown-up”, huh? Really. So, Universal is trying to steer people away from Disney’s theme park with it’s rides, shows and costumed mascots and have them go to their “more mature” theme park with their rides, shows and costumed mascots.
Do you see the questionable content here?
Universal is saying: “Disney has that babyfied Star Wars franchise…
…but we’ve got Harry Potter!”
Yeah, one’s a fairy tale set in space while the other is a story about a school where kids learn how to become magical wizards. I’m not seeing how one is any more mature or edgier than the other.
Universal says: “Forget the Marvel Universe, with it’s kiddie friendly super heroes…
Again, I’m not seeing the difference in maturity levels here.
Listen, Universal; I get that competition is cutthroat. I get that you have to do whatever you need to do in order to attract people to your theme parks. If you want to claim that Universal Studios is better than Walt Disney World, then fine. Say that, but don’t try to play the “we’re more grown up than them” card and then immediately afterwards cut to a kid posing with Optimus Prime and tourists hanging out with people in Minions costumes! Of all the adjectives that I would use to describe the Minions, mature isn’t one of them.