Ad Nausea: Cereal Killers
Today Ad Nausea takes a walk down the murky depths of the breakfast cereal aisle, chronicling breakfast’s Hall of Lame; some of the most infamous and shortest-lived kid-vid breakfast cereals and their mascots.
First up, we have OJs, no, not an O.J. Simpson themed cereal (“use the map on the back of the box to find the real killers!”), but rather an orange juice flavored cereal circa 1985, whose mascot was an orange-wrangling cowboy named OJ Joe.
Not hard to see why this one didn’t last; it was 2 great tastes that taste weird together. Generally speaking, folks like cereal, milk and orange juice for their breakfasts, but not all in the same dang food! Though I hear that mixing orange juice with milk is something of a trend in California.
Next up is Punch Crunch, one of the lesser-known and quickly forgotten cereals from the Quaker Cap’n Crunch family. It was a fruit punch flavored cereal. Its’ mascot was Harry S. Hippo, an enormous (so what else?) pink hippo who liked to dance.
Yes, that was Bill Scott, the original voice of Bullwinkle J. Moose, as Harry.
-Funny story: for a while there was an internet rumor saying that the reason why Punch Crunch was taken off the shelves was because people found the character of Harry S., a dandy pink hippo who loved to hoof it, to be an offensive homosexual stereotype (’cause we all know guys who like pink and enjoy dancing are automatically gay, right?), but that’s not even close to the truth. The reason that Punch Crunch was discontinued was because it was one of THE single nastiest concoctions ever wrought by man! As a kid I begged my parents to buy this after seeing that commercial, that Saturday morning I poured myself a bowl, and on that day I learned what a gag reflex was. I quickly poured that crap right down the garbage disposal–before it committed suicide.
Next, we have Ice Cream Cones cereal, which was (no prizes for guessing), an ice cream cones flavored cereal. Another gem from the 80’s.
I can’t put it any better than Mr. David Letterman, who had this to say about Ice Cream Cones cereal:
Finally, we have Sugar Rice Krinkles (yes, it was actually spelled with a ‘K’; yay, literacy!) from Post, which boasted numerous mascots over its’ brief lifetime. When the cereal debuted in 1951, its’ mascot was Krinkles the Clown. For those too young to remember, try to imagine if John Wayne Gacy did a cereal ad:
For years, this guy plugged Sugar Rice Kuh-Rinkles, all the while giving kids at home childhood Tuh-Rama.
Later, Post replaced Krinkles with an animated character named So-Hi, who, like all of Post’s cereal mascots at the time, appeared on Linus the Lionhearted, a 30-minute animated plug for General Mills Post cereals which ran from 1964 to 1969. So-Hi was a Chinese boy–and that was his entire character shtick. He fell very firmly in the fortune-cookie phrase spouting “no tickee, no shirtee!” shtick, but keep in mind when this was. The character was named So-Hi because he was “just so-high”. Don’t shoot the messenger, I didn’t come up with that.
Sugar Rice Krinkles’ final mascot before getting discontinued altogether was a rather chipper milkman named Manfred, whose ‘nemesis’ was a sourpussed old coot named Gloom McDoom who wanted everybody else to be as miserable as he was (obviously an anhedonic, or a typical sullen teenager).
I don’t know, ‘the krinkles’ don’t sound like something I’d want my stomach to have.
Rumor has it that Gloom McDoom went on to pursue a career in political punditry:
As an added bonus, here’s something else Manfred the Milkman plugged during his short career:
*Give yourself a bonus gold geek star if you noticed the Honeycomb Hideout in the background there.
Well, there’s only one word for that trippy trip down Memory Lane: